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True today as it has always been in the past. I recently read an article published in our Broker Agent News and I thought this would be a timely tidbit to pass on.

An angler had a boat that had rods that automatically could adjust to a certain depth. The captain had a sonar device that could see schools of fish below. The trick was simply lowering the bait to where the fish were swimming. Isn't that exactly how a listing agent can locate a buyer? Lower the price to where the buyers are located.

A pessimist might say it's not that simple. There is no sonar device in the real estate business. While there is no sonar device to determine exactly what price will cause "buyers to bite" your experienced real estate agent would say if your are getting little activity, your price is too high! Or, if your are getting numerous showings, but no offers, the price is also too high. Lower the bait until the buyers begin to buy.

While location, location, location and staging will attract a buyer to your neighborhood and staging will help once the buyer is in your home the bottom line is "PRICE" will get them through the door.

Out greatest real estate teachers use metaphors and mental pictures to make a point. For example, "Mr. Seller, picture an intersection with a gas station on every corner.

Where would you stop for gas if you could choose any of the four? We are competing with dozens of other houses rather than three filling stations".

Proper pricing is still the best bait for Sellers to catch Buyers whether in Boston or Bullhead City.

Keller Williams River Cities Specialists
2440 Adobe Rd. #106 • Bullhead City, AZ 86442
Direct Line: (928) 763-0306 • Toll-Free (866)763-0306
Fax: (928) 704-2579